KFC Superfans Prove Their Devotion to Chicken in 30-Minute Game Show
Latest chapter of the "Believe in Chicken" campaign expands into long-form entertainment
View ArticleEntries Open for ADWEEK Team Visionary Awards 2027
ADWEEK is currently accepting submissions for the 2027 Team Visionary Awards. A standout campaign or a transformational year of growth can’t be attributed to just one person. It takes a village—or […]
View ArticleWhen CTV Delivers an Ad, Who’s Actually Watching?
This post was created in partnership with ViantAn ad can reach the right screen and still miss the person watching it. So, how can marketers tell which ads earn attention, […]
View ArticleRunway’s AI Video Agent Creates and Measures Ads Across Platforms
The $5.3 billion startup is launching an agent that creates, versions and analyzes ads across Meta, Google and TikTok.
View ArticleNBC Sports Turns NBA Athletes Into Comic Book Heroes for a Super Second Season
NBC's campaign and activation celebrates the first-ever American Express NBA Tip-Off triple-header.
View ArticleCondé Nast CEO Roger Lynch Departs for Mattel
The former Pandora executive, whose tenure coincided with a paradigm shift in digital media, will be replaced on an interim basis by board member Mike Perlis.
View ArticleThe Trade Desk’s 10 Years on Wall Street: Booms, Busts, and the Battle...
A decade after its blockbuster IPO, The Trade Desk has gone from adtech darling to embattled independent DSP, facing slowing growth, partner defections and a 91% stock slide as it bets its next chapter...
View ArticleEmma Armstrong and Michael Aimette to Depart BBDO NY
Former CEO and CCO joined via Omnicom’s acquisition of IPG.
View ArticleYou Can Order DoorDash Through Texts and Slack Messages Now
DoorDash revealed new agentic shopping features for both companies and individuals
View ArticleShamrock Takes Majority Stake In Saylor, Merging It With Gaming Agency Mutiny
The combined agency is pitching fandom expertise to brands well beyond entertainment and gaming.
View ArticleKids2’s Rochelle Wainer on Consumer Insights and the Next Generation of...
Bridging the gap between digital behaviors and social signals to real-world shopping experiences.
View ArticleFrom Heritage to Happy Hour: How Campari Keeps Iconic Brands Moving With Culture
Marketing lead Allison Varone on the forces shaping the next era of lifestyle brand building.
View ArticleWhy CMOs Get Fired Fast ft. Jessica Apotheker of BCG
Orchestration, art, and science: How great marketing actually works.
View ArticleMeta Eyes Enterprise Spend With Muse for Small Business Launch
The new offering aims to put Meta’s new agent to work for the roughly 200 million brands that operate on its platform.
View ArticleOpenAI Takes On Meta’s Muse With Dots, an Always-On AI Agent
The agents run on their own cloud computers and can connect to more than 4,000 apps.
View ArticleAlphabet’s Wing Hires Minjae Ormes as Head of Marketing
She arrives as the drone delivery service is helping brands like Walmart, DoorDash, and PepsiCo take to the skies.
View ArticleTikTok’s Partnership With All Things Go Shows What Discovery Looks Like...
The indie music festival teamed up with TikTok LIVE.
View ArticleParadium.AI, Formerly The Arena Group, to Sell 49% Stake to Roundtable—If It...
The technology firm Roundtable, led by Arena Group founder James Heckman, must raise the money to buy a 49.5% stake in the company.
View ArticleAdvertisers Can Directly Influence Amazon’s Alexa Responses
In May, Amazon rewired its AI assistant with Alexa for Shopping and Alexa+. Now, advertisers can take more control of the new, AI-driven experience.At Amazon’s annual UnBoxed advertising event held […]
View ArticleAmazon Rebuilds Its Ad Platform Around AI Agents
Goodbye Amazon Ad Console, hello Amazon Ads Agent.
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