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Data Overload: Why Marketers Need to Focus on Data Quality, Not Quantity

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The epiphany of the 2010s technological era was that people are streams of data. Likes, dislikes, families, friends, hobbies, jobs--everything that makes up a full life is just data awaiting capture, now amenable to all kinds of sophisticated techniques to maximize the likelihood of a desired action. In 2024, it's rare that a corporation isn't...

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