The Lotame Acquisition Is a Smart Move for Publicis, But Not a Cure-All for...
In a world where AI decisioning and autonomous agents are reshaping the advertising landscape, data and identity have never been more important. After all, how can you market to someone if you can't...
View ArticleWGN Names Jeff Lilly Director of Technology
Jeff Lilly has been named director of technology for Nexstar's Chicago owned station WGN. Lilly will oversee the day-to-day operations of the engineering department and the Bradley Place facility. He...
View ArticleMarc Lore’s Wonder Acquires Tastemade to Build an Advertising Business
Food-delivery service Wonder is adding digital media to its menu with its acquisition of independent media company Tastemade. Terms of the transaction were not disclosed, but the deal reportedly cost...
View ArticleCMOs Are Staying in the Job (Slightly) Longer
Compared to the other chairs around the C-suite table, the chief marketing officer's seat (CMO) is, famously, rarely occupied for long. However, the average tenure of CMOs increased slightly in 2024,...
View ArticleRachel Saurer Returns to Colorado Springs Fox Station as Anchor
Rachel Saurer is returning to Colorado Springs, Colorado Fox affiliate Fox21 (KXRM) as co-anchor with Scott Kilbury. Saurer is a former multimedia journalist and weekend anchor at the station, who...
View ArticleHow to Nail Experiential Marketing, According to the Agency Behind Taylor...
Brand activations are a big part of South by Southwest, but it takes a lot to stand out in the midst of such a busy, crowded event. And while nothing from this year's slate of experiential stunts were...
View ArticleInvesting in Our AI-Powered Future With Jeffrey Katzenberg an Justin Wexler...
For decades, Jeffrey Katzenberg has been at the forefront of culture-defining innovation--from revolutionizing Hollywood to investing in transformative technology. Now, as AI reshapes how we work,...
View ArticleAfter Axing Fact-Checkers, Meta’s Community Notes Will Have Help From X
Meta will begin testing its Community Notes feature--a crowdsourcing approach to content moderation that invites users to add context to posts and rate other users' notes--on Facebook, Instagram, and...
View ArticleWKYC News Director Jonathan Adkins Leaving the Cleveland Station
WKYC news director Jonathan Adkins is leaving the Tegna owned Cleveland NBC affiliate after 16 years there. Before being named news director in 2023, Adkins had been the station's news content director...
View ArticleAnalysis: Can MSNBC Afford to Have Rachel Maddow Return to a Monday-Only...
We've reached the midpoint of President Donald Trump's first 100 days in the Oval Office. That's also the midpoint for Rachel Maddow's return to a Monday through Friday schedule on MSNBC. In that time,...
View ArticleWhy CTV Ad Buyers Are Still Skeptical About Generative AI
Connected TV (CTV) advertisers aren't sold on generative AI just yet. While some brands are experimenting with AI-powered creative and optimization tools, ad buyers remain wary of handing over full...
View ArticlePodcasting and Influencers Are on a Collision Course—Who Will Win?
At this point, many stories have been written about Spotify's bid to steal a piece of the video podcasting pie away from YouTube, as well as podcast star Alex Cooper's subsequent move to make her video...
View ArticleHinge Is Bucking Dating App Burnout With Marketing That Caters to Gen Z
A couple sits side-by-side in a diner booth, recounting how they met. Strangely enough, they were neighbors growing up--"I had a hundred chances to say hi to him," the woman recalls--yet they didn't...
View ArticleMichael Wolff Claims to Have Been Banned From News Networks Over Latest Trump...
Writer and journalist Michael Wolff has written three bestselling books about President Donald Trump that were extensively covered by the major news networks. He recently released his fourth book All...
View ArticleCBS Miami to Unveil AR/VR Studio for Sports and Weather
CBS Miami (WFOR) will unveil a state-of-the-art augmented reality/virtual reality studio on March 16 at 7:30 p.m. ET. The station group said the studio will redefine how sports and weather are reported...
View ArticleRevolving Door Roundup: Catherine Rampell Joins MSNBC’s The Weekend
Roundtable Addition: Catherine Rampell is joining MSNBC as co-host of The Weekend's 6 p.m. ET show. Formerly a Washington Post opinion columnist, Rampell joins Ayman Mohyeldin and a...
View ArticleHow Interactive TV Is Reshaping Consumer Engagement
This post was created in partnership with IRCODE Television has long been a passive experience, but what if you could engage with your screen in real time? At the ADWEEK House Austin Fireside Chat,...
View ArticleStreaming Ratings, Week of Feb. 10: Sweet Magnolias Climbs to No. 1
The power of friendship pushed the Netflix drama series Sweet Magnolias to the top of the chart of the most-watched streaming title for the week of Feb. 10, according to Nielsen Streaming Content...
View ArticleBalancing Innovation, Authenticity, and Human Creativity With AI
This post was created in partnership with Kantar AI is transforming marketing, pushing brands to rethink not just strategy but also how they engage consumers and balance automation with authenticity....
View ArticleConsumers Are Protesting Retailers’ DEI Policies, but the Boycotts Aren’t...
A nationwide boycott aimed at major retailers like Walmart and Amazon over their diversity, equity, and inclusion policies was meant to send a financial message. However, data from three separate...
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