Monday, April 14 Evening Cable News Ratings: Jesse Watters Is No. 1 in the Demo
Less than 800,000 total viewers separated Hannity and The Rachel Maddow Show at 9 p.m. ET.
View ArticleRoku, Adobe Partner on Secure Data Collaboration Platform
Advertisers gain improved insights into streaming behavior as a result of this collaboration.
View ArticleAflac and WNBPA Team Up to Pay WNBA All-Stars What They’re Worth
Aflac and WNBPA team up to pay WNBA All-Stars by boosting prize money.
View ArticleHeads Up, Marketers: That Jargon Habit Could Be Costing Your Brand Millions...
A new study calculates the wages of gibberish.
View ArticleBarbieland Down Under: Mattel Is Bringing Its Malibu Barbie Café to Australia
Malibu Barbie Café, an immersive pop-up event that launched in New York and Chicago in the summer of 2023, is going international.The experiential café is currently open in Austin, Texas, […]
View ArticleFederal Court Finds Google Violated Antitrust Law in Adtech, Potentially...
The tech giant may be forced to divest some of its adtech.
View ArticleTuesday, April 15 Evening Cable News Ratings: A Closer Race at 9 PM
The Rachel Maddow Show is making slow, meaningful gains vs. Hannity.
View ArticleTariffs Impact Hyundai and Nissan’s Ad Plans, But It’s Business...
On March 26, President Donald Trump announced a 25% tariff on imported automobiles and specific automobile parts. Now, with a potential reprieve in sight, brands including Hyundai and Nissan have […]
View ArticleThe Ad Council Appoints 17 New Members to Its Board of Directors
Carla Hassan, chief marketing officer at JPMorgan Chase, has been elevated to vice chair of the nonprofit’s board.
View ArticleNetflix Ditches Reporting on Subscribers
Netflix also rolled out its in-house adtech platform for the US.
View ArticleStreaming Ratings, Week of March 17: Netflix’s Adolescence Jumps to No. 1
Netflix took the top spots in the chart, with original drama series The Residence at No. 2.
View ArticleHallmark Embraces Reality Programming, Immersive Experiences for Upfront
Hallmark looks to present all its offerings under a unified brand
View ArticleWhy Hacks’ Season 4 Marketing Campaign Is So (Jean) Smart
HBO and Warner Bros. Discovery are supporting Hacks with activations, partnerships, and plenty of Jean Smart
View ArticleWhy Coachella’s OOH Campaigns Have Such Lasting Appeal
A cryptic ad with the right context can spark conversation faster than a paragraph of copy ever could.
View Article‘Complete AdX-Ad Manager Separation:’ Here’s What Ad...
Adtech industry leaders want to see Google spin off parts of its adtech business or allow for greater integrations across the ecosystem.
View ArticleWill Ferrell Belts Another Fleetwood Mac Tune in New PayPal Ad
The comedian's musical number highlights multiple payment options.
View ArticleSkittles Asks Gen Z to ‘Legally Acknowledge the Rainbow’ for New...
After freeze-dried candy went viral on TikTok in 2024, the Mars brand created its own version called Skittles Pop’d, a complete 180 from its regular chewy Skittles.
View ArticleCBS Los Angeles Names Rudabeh Shahbazi Evening Co-Anchor
Shahbazi joins Pat Harvey for the 5, 9 and 11:00 p.m. newscasts.
View ArticleDOJ Accuses Google of Using Search Monopoly Tactics To Push AI Product Gemini
DOJ says Google's Gemini deal with Samsung is "monopolist playbook at work.”
View ArticleWhat Will a Diminished Google Presence Mean for the Advertising Ecosystem?
If Google hoped that the second Trump administration would offer a reprieve, it must now be feeling pretty disappointed.
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