72 School Buses Became a Mile-Long Moving Billboard About the Scope of Human...
Atlanta is used to traffic logjams, but at least this one was for a good cause. A caravan of 72 school buses formed a mile-long billboard earlier this week to raise awareness of Georgia's massive...
View ArticleNew Year, New Teammates: NFL Announces Partnerships With Caesars...
The NFL is ringing in the new year with two groundbreaking partnerships. On Thursday, the organization announced its first casino sponsor, Caesars Entertainment, and on Friday, it named Intuit TurboTax...
View ArticleConsumers Have Made Their Needs Loud and Clear, yet Brands Keep Missing the Mark
In a fast-paced, competitive landscape, brands are doing everything they can to stand out and connect with the new consumer. But how many brands are actually reaching the consumer in a meaningful way?...
View ArticleTwitter and the College Football Playoff Huddled Up for National Championship...
Roll Tide or Tiger Rag? Twitter has got you covered either way for Monday's College Football Playoff National Championship game Monday night at Levi's Stadium in Santa Clara, Calif. David Herman of...
View ArticleAudi Will Showcase Its E-tron Models With an ‘Electric’ 60-Second Super Bowl...
Mark off another car brand advertising during the Super Bowl this year. Audi announced today that it will run a 60-second spot during the second quarter of the game, airing on Feb. 3 on CBS. This will...
View ArticleEllen DeGeneres Wants Kevin Hart Reinstated as Oscars Host
The job of Oscars host has been vacant since Kevin Hart stepped down almost a month ago, after his years-old anti-gay tweets resurfaced. Due to the efforts of Ellen DeGeneres, herself a former Academy...
View ArticleThis Ad Marketplace Uses Packages as a Prime Advertising Space
Brands try every available marketing tool to meet customer acquisition costs, and in the fancy digital age, some companies are bringing back some old-school tactics, like package ad inserts. UnDigital,...
View ArticleBipartisan Legislation Aims to Protect US Tech Against Foreign Theft
Two top senators are hoping new bipartisan legislation will send the White House a message that it isn't doing enough to protect U.S. trade secrets from being stolen by China and other countries....
View ArticleThe Golden Globes Red Carpet Preshow Will Livestream Exclusively on Facebook...
Facebook Watch is the exclusive livestreaming platform for HFPA Presents Globes Red Carpet Live, the official red-carpet pre-show for the 76th Annual Golden Globe Awards. The Hollywood Foreign Press...
View ArticleTwitter’s MoPub Mobile Ad Platform Is Now Integrated With Pixalate, DoubleVerify
Twitter's MoPub mobile advertising platform is teaming up with Pixalate and DoubleVerify to ensure the quality of traffic across its network. MoPub said in a blog post that it runs more than 1.5...
View ArticleNBCUniversal Will Cut Prime-Time Ad Loads Another 10% by 2020
After reducing ads by 10 percent this season on its prime-time original shows, NBCUniversal is doubling-down on its plan, and will cut prime-time ad loads by an additional 10 percent over the next...
View ArticleThe&Partnership Makes The Wall Street Journal Less ‘Male, Pale and Yale’
Print hed: Upending Expectations Print dek: The&Partnership makes The Wall Street Journal less 'male, pale and Yale.' "Offbeat" generally isn't the word that springs to mind when thinking of The...
View ArticleTrue-Crime Fanatic Michelle Nguyen Kills It in the Branding World
Crime is a passion for Michelle Nguyen. The crimes that other people commit, that is. "Earlier this year, I actually went to a true-crime convention. It was the best thing ever," she said. Growing up...
View ArticleAdweek Celebrates Its Honorees at Dallas Brand Stars and the Winner’s Circle...
Last month, Adweek celebrated the Dallas Brand Stars (presented by Accenture Interactive in Dallas), as well as toasted 2018's agency award honorees at the Winner's Circle Event (hosted by USA Today...
View ArticleAlmost 26 Million U.S. Viewers Watched Netflix’s Bird Box in Its First Week,...
Last week, Netflix--which is notoriously tight-lipped about its ratings--said that its Sandra Bullock movie, Bird Box, had the biggest debut ever for one of its original films, with more than 45...
View ArticleHow Publishers Are Using Memberships to Earn Highly Valuable Loyal Readers
If online publishing were a romcom, you could liken Yahoo Finance--which in Q1 will ask readers to join a paid membership program to receive premium articles, data, research and tools--to Julia...
View ArticleHow the Internet of Things Is Grappling With Protecting Consumers as Privacy...
Mark Sorsa-Leslie feels fortunate that the internet-connected device he started designing in 2016 was built to comply with stringent privacy requirements set by the U.K.'s National Health Service. Two...
View ArticleThe Clemson Tigers Roared on Twitter During Monday Night’s National...
Clemson University blew out the University of Alabama 44-16 in the College Football Playoff National Championship game Monday night, and Twitter shared the top moments, players and tweets from Levi's...
View ArticleWhatsApp: Here’s How to Privately Reply to a Group Message
WhatsApp recently introduced the ability for users to privately reply to messages sent in group chats. When you send a private reply, only the chosen recipient will be able to view it in a one-on-one...
View ArticleVerizon Media and Microsoft Ink Global Native Advertising Deal
Verizon Media has kicked off 2019 with the announcement of a global native advertising deal with Microsoft in a partnership it claims demonstrates its commitment to provide unique media inventory to...
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