In a Digitalized World, Consumers Yearn for Authenticity From Brands
Like it or not, deep fakes are here. Don't believe it? Watch as comedian Jordan Peele uses artificial intelligence to make Barack Obama deliver a phony PSA. As deep fakes scale, consumers will become...
View ArticleInstagram: Here’s How to Share Netflix Content to Stories
Netflix recently added the ability for iPhone users to share links to shows and films on Instagram Stories. This feature will be added to Netflix's Android application in the future. Our guide will...
View ArticleCardi B and Steve Carell Join the Party in Pepsi’s Latest Mysterious Super...
When hip-hop superstar Cardi B isn't offering her own takes on the extended U.S. government shutdown, she's confirming rumors, first reported by TMZ, that she will star in Pepsi's big Super Bowl ad....
View ArticleUPS Ships a Majority of Its Global Ad Business to IPG Without a Review
UPS, or the United Parcel Service, has sent the majority of its creative and media accounts globally to IPG, without a review. The Martin Agency will now serve as the global logistics company's...
View ArticleBrands Dedicated to Specific Values Stand Out Amidst the Government Shutdown
The beauty of knowing who you are is knowing when to act. As brands react to the current government shutdown, it's striking to see how genuinely authentic most of them feel. Companies including REI,...
View ArticleR3 Report Finds Publicis Groupe as the Top Generator of New Business Revenue...
Even though the number of accounts placed in review in 2018 declined 5.5 percent from the previous year, those that did change hands led to a 7.5 percent hike in global new business revenue for...
View ArticleHow the Creative Agency of the Future Might Look
The workplace and the workforce are changing rapidly among creative agencies, and competition is increasing as China launches its "Made in China 2025." Here's how your workplace and organization will...
View ArticleOpenX Moves Infrastructure to Google Cloud
In a sector of the advertising industry that some would say is suffering from the effects of commoditization, OpenX is pinning its hopes on moving its infrastructure from physical servers to the Google...
View ArticleAvocados From Mexico and Doritos Roll Out a Second Round of Super Bowl Teasers
Bring on even more Super Bowl teasers! Avocados From Mexico and Doritos both shared a second round of teasers for their Big Game ads today. Both brands have already put out one teaser, but are adding...
View ArticleThe Creators of Netflix’s You Sold the Show by ‘Cyberstalking’ TV Execs to...
It's rare that a show fails on one platform before becoming a hit on another, as You has done on Netflix after initially floundering on Lifetime last fall. But the drama might have never gotten off the...
View ArticleTwitter Is Testing an Original Tweeter Tag to Add Clarity to Conversations
Twitter's efforts to make conversations on its platform easier to follow are continuing with the test of an Original Tweeter tag to distinguish the account that started a thread. The social network...
View ArticleWilliam Shatner On Being the Face of Pedego Electric Bikes
William Shatner, the Canadian icon best known for playing Captain Kirk in Star Trek, and the longtime brand star of Priceline.com, is lending his charismatic wit to a new company: Pedego Electric...
View ArticleAndy Warhol Inspired Coca-Cola’s Pregame Super Bowl Ad, Which Champions...
Coca-Cola is returning to the Super Bowl with a 60-second spot that will celebrate two brand values that the team at Coke has championed for its 130-plus year history--diversity and inclusion. For this...
View ArticleAdam Scott and 2 Chainz Star in Expensify’s Super Bowl Teaser: A Music Video...
Expensify is teasing its first Super Bowl spot with a humorous music video titled "Expensify Th!$" starring Parks and Recreation actor Adam Scott and rapper 2 Chainz. Scott plays the head of finance...
View ArticleKids Try to Make Sense of Shakespeare’s Oddly Negative Love Poem in This...
Valentine's Day is mere weeks away. For those who celebrate, the imminent stress of securing the right reservation or finding the ideal gift are enough to make one forget that the day, at its core, is...
View ArticleWant to Guzzle Some Ranch With Your Fellow Hidden Valley Superfans? These Ads...
There are some odd things that make their way through airport security, especially of the culinary variety. Depending on the city, you may see hipster donuts (Portland), hipster BBQ (Austin) or just...
View ArticleThere Shouldn’t Be as Much Importance Placed on Video Views
For today's modern marketer, it's never been a more exciting time to work with video. Advances in underlying data (the who) and advertising inventory management (the where) make it easier than ever...
View ArticleTwitter: Here’s How to Connect With Other Users Via QR Codes
Did you know that each Twitter user has a QR code that other users can scan to quickly go to their profile on the social networking platform? Our guide will show you how to scan another user's QR code,...
View ArticleThe Move Away From Computer-Generated Video Shows Consumers’ Appreciation for...
One of the big talking points about First Man, the new Neil Armstrong biopic, is its special effects. Production VFX supervisor Paul Lambert and his team subtly retain the feel of '60s archive footage...
View ArticleAt Sundance 2019, Here’s How 5 Brands Integrate to Help ‘Create a Festival’
This week, Park City, Utah, transforms into a mecca for the global film community as the annual Sundance Film Festival gets underway. Over 11 days, filmmakers get to showcase their works, make deals...
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