Privacy Advocates Say Ad Auctions Leak Sensitive Data About Users
In a sign of potential woes to come in the U.S. media sector, privacy advocates in the European Union are going after the very fundamentals of online media monetization, claiming the ad auction process...
View ArticleTwitter’s #BrandBowl Is Back for Year 2 With a New Category for Video Views
The Super Bowl LII champion Philadelphia Eagles will not get the chance to defend their title at this year's Big Game, but will Pepsi, Doritos, Mountain Dew or Ally Bank become repeat winners at...
View ArticleOpportunities for Advertising With Augmented Reality Are More Popular Than Ever
Most investors and many marketers I speak with don't quite realize what's happening with AR ads today. I anticipate that AR advertising will account for at least 10 percent and as much as 25 percent of...
View ArticleHow Tourism Australia’s Super Bowl LII Spot Reaped Rewards for an Entire Country
Imagine you're a marketer trying to convince your board of directors that the massive cost of a 60-second Super Bowl spot is a smart investment. Now imagine that you need to convince an entire...
View ArticleHulu Returns to Super Bowl for Third Straight Year
Hulu is returning to the Super Bowl for the third year in a row with a 30-second spot. Details about the advertisement are still under wraps. The streaming service previously returned to the Super Bowl...
View ArticlePinterest: Here’s How to Change Your Username in the App
Did you know that you can change your Pinterest username after your account has been created? Pinterest uses your username to create your profile's URL. Our guide will show you how to change your...
View ArticleCBS Says The World’s Best, Debuting After the Super Bowl, Isn’t Just Another...
Airing after the Super Bowl is one of the best time slots on TV: whichever show gets the coveted position is guaranteed to draw one of the largest entertainment audiences of the year. This year, CBS is...
View ArticlePinterest Reportedly Tapped Goldman Sachs and JPMorgan Chase to Lead Its IPO
Pinterest's long-anticipated initial public offering moved one step closer to reality, as Joshua Franklin and Carl O'Donnell of Reuters reported that the company hired Goldman Sachs Group and JPMorgan...
View ArticleFacebook Shuts Down iOS Version of Data-Sucking VPN After Damning Report
Facebook has shut the iOS version of a Facebook app that had allowed the social media giant to spy on young mobile phone users in exchange for cash--but the company will continue to pay young people...
View ArticleGirls Inc. Is Running a PSA About Empowerment During the Super Bowl
Girls Inc., the nonprofit focused on empowering and educating girls through mentorships and programming, is advertising in the Super Bowl with a CBS Cares public service announcement. Gayle King, host...
View ArticleHow NBCUniversal Is Unifying Its Ad Delivery
NBCUniversal has completed the first stage of a tech partnership with Freewheel to unify its ad delivery system, taking it one step closer to selling ad inventory to buyers across screens in a unified...
View ArticleEmployees Are Using Messaging Apps, Whether HR Knows or Not
Employees are using messaging applications such as WhatsApp, Facebook Messenger and Skype for work-related communications on a regular basis, often without the knowledge or approval of the human...
View ArticleThe Gerety Awards Aims to Increase Diversity by Casting an All-Female Jury
Joe Brooks, former global sales director for the Epica Awards, and Luc?a Ongay, former global press manager for the Epica Awards, have decided to break off and form their own awards show; one...
View ArticleGoogle to Run 2 Mystery Ads During Super Bowl LIII
Alphabet, Inc. has purchased time for two full ads promoting its Google brand during Super Bowl LIII this Sunday. A Google spokesperson confirmed the Big Game buy but did not provide any additional...
View ArticleCBS Is Putting the Final Touches on Its Super Bowl Ad Sales, With 3 Days to Go
With Super Bowl LIII just three days away, CBS' ad sales team is working to finish up its business for the Big Game. The network, which no longer declares a sellout ahead of the Super Bowl, has been...
View ArticleCars.com Bypasses Super Bowl TV Ads and Goes Digital-First on Facebook,...
Spending more than $5 million on a television ad during Super Bowl LIII is a great investment in some cases and a way to be part of the cultural phenomenon that Super Bowl ads have become, but brands...
View ArticleHere’s the 30-Second Censored Version of Devour’s ‘Food Porn’ Super Bowl Spot
Devour created two versions of its Super Bowl spot, a longer spot that uses the word "porn" and a shorter version that doesn't, since the word "porn" isn't supposed to be uttered during a Big Game...
View ArticleIf You Take a Virtual Test Drive Instead of Watching the Super Bowl, Volvo...
Volvo's game plan for the Super Bowl has nothing to do with the sport, but everything to do with distracting viewers from it. The campaign, dubbed "The Longest Drive," directs people to a website,...
View ArticlePepsi’s Snackbot Makes Its Super Bowl Debut
New York Jets Safety and 2019 Pro Bowl MVP Jamal Adams joined PepsiCo's new Snackbot delivery robot in Atlanta on Thursday morning to distribute drinks and the chips showcased in Doritos' 2019 spot to...
View ArticleBo Jackson Returns to Big-League Advertising to Star in Sprint’s Super Bowl Spot
With apologies to Spuds MacKenzie, few ad stars in 1989 were as big as Bo Jackson. Having gone pro in both baseball and football, his athletic range made him an icon, thanks in large part to Nike's...
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