Tips from NCM, verb., and Pinterest On Avoiding the ‘Sea of Sameness’ In...
Successful experiential marketing has become more than just hosting a one-time pop-up event or providing guests with a photo opportunity. In "Immersive Brand Moments: Designing Experiences That...
View ArticlePachinko Producer Explains Why Diverse Stories Are Breaking Out in Streaming
For producer Theresa Kang, everything comes down to perspective. Kang, the CEO of Blue Marble Pictures, was born in the United States, but her sister and parents were immigrants born in South Korea,...
View ArticleG/O Media Is Suing Paste Media a Year After Selling It Jezebel
The digital media firm G/O Media filed a lawsuit in Delaware court last month against Paste Media, according to public records obtained by ADWEEK. The lawsuit alleges that Paste Media breached the...
View ArticleCNN and Fox News Announce Harris and Trump Town Halls
With another presidential debate looking increasingly unlikely, the cable news networks have pivoted to another format they know well--town halls. On Friday, CNN and Fox News both announced separate...
View ArticleA Deeper Dive Into the 2023-2024 Season Ratings
As we settle into the 2024-2025 broadcast season, TVNewser is taking a last look back at some of the lesser-told narratives of 2023-2024 broadcast season. We're focusing on time periods and networks...
View ArticleThe Cost of Cultural Ignorance: How Brands Can Get It Right
In the unfolding narrative of advertising's cultural missteps, the recent Heinz ad controversy serves as a poignant reminder of the shadows cast by history. These ads resonate with the undertones of...
View Article4 Ways to Mitigate Bias in AI and Close the Diversity Deficit
Feed a prompt to an AI image generator and you're bound to encounter an insidious pattern: Do the people look ... too stunning? Perhaps even wanton? Gender, race, body type, nationality,...
View ArticleThe Current State of TV Streaming: Great Stories vs. Instant Virality
You've found a new show. It feels made for you. It's well written, the cast is phenomenal, and you can't wait to see where Season 2 goes. The show's only been out for about two months, but you see news...
View ArticleWhere Viewers Watched Coverage of Hurricane Milton
Hurricane Milton's landfall on Florida's west coast occurred on Wednesday night, and viewers were glued in to witness its ferocity as the cable news networks offered blanket coverage of the storm. The...
View ArticleHow AI Use Evolved at Companies in 3 Diverse Sectors
With artificial intelligence continuing to advance, the industry is starting to move from the "robots are coming for our jobs" to acceptance. AI platform Brand.AI sponsored a group chat at ADWEEK House...
View ArticleGenius Sports Joins Los Angeles Rams and Verizon to Blitz Fans With Data
Genius Sports and the Los Angeles Rams know that just because you have fans in your building on game day doesn't mean you have their undivided attention. The growth of fantasy sports, gambling,...
View ArticleFox News’ Bret Baier to Interview Vice President Kamala Harris
Fox News announced on Monday that Vice President Kamala Harris would sit down for an interview with its chief political anchor, Bret Baier, on Wednesday, Oct. 16, at 6 p.m. ET. This will be the...
View ArticleGoogle Is Committed to Privacy Sandbox Despite Pivoting on Cookie Deprecation
When Google announced in July that it was not deprecating third-party cookies on the web, the industry breathed a sigh of relief. And a groan. For four years, the industry has been preparing for the...
View ArticleCreators Are Becoming ‘The Core of Cultural Shifts’
Authenticity is key. The phrase appears in virtually every conversation about influencer marketing. And while it remains accurate, panelists at a group chat at ADWEEK House during Advertising Week New...
View ArticleThe Athletic Names Fubo Its Official Streaming Partner
The New York Times sports publisher The Athletic partnered with the sports streaming service Fubo on Tuesday, the latest in a series of integrated partnerships spearheaded by The Athletic since it...
View ArticleMolly Baz and Formula Maker Bobbie Bring Breastfeeding to Times Square
Fast-growing startup Bobbie is tackling a double dose of stigma--breastfeeding in public and swapping mother's milk for formula--on one of the highest-profile media stages in America. For its first...
View ArticleWhat Unilever’s Agreement With X Could Mean for the Remaining Advertisers in...
In a dramatic turn of events within the X versus advertisers lawsuit, Unilever has been removed from the lawsuit after coming to an agreement with X. For context, earlier this year, Elon Musk's X...
View ArticleOvernight Cable News Ratings for Oct. 7-10: Hurricane Milton Drives Viewers...
Monday, Oct. 7 At the top of the week, Fox News' The Five wins in primetime total viewers, while Jesse Watters Primetime wins the demo. Meanwhile, The Last Word with Lawrence O'Donnell was MSNBC's...
View ArticleWeek of October 7 Morning News Ratings: GMA Widens Total Viewer Lead Over Today
ABC News' Good Morning America widened its total viewer gap over NBC News' Today as it remained in the top spot for the third week in a row. Meanwhile, Today stayed ahead of its rival in the...
View ArticleJohn Humphries to Retire as GM of WYFF
John L. Humphries, a veteran of 18 years at Hearst Television and more than four decades in broadcast TV, will retire later this year from his current post of president and general manager of WYFF in...
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