Carolyn Mungo Upped to President and GM of WFAA
Carolyn Mungo has been named president and general manager at Tegna's Dallas ABC affiliate WFAA and KFAA serving Dallas-Ft. Worth. She'll continue to report to Brad Ramsey, senior vice president of...
View ArticleWin-Win: Ad-Supported Streaming Lowers Cost for Viewers, Sharpens Ad Targeting
Everything old is new again, but it's also better when it's new. According to the panelists speaking at the Tiers of Joy: How Ad-Supported Streaming Is Changing TV session at ADWEEK's Mediaweek event...
View ArticleHow Angi Tweaked Its Media Mix to Back Its Rebrand From Angie’s List
Back in 2021, Angie's List dropped the "List" and an "e". But this was more than just a name change, the media strategy also underwent a shift. Angi senior director, brand media Racine Levy sat down...
View ArticleThe ADWEEK 50 of 2024: Driving Growth in an Era of Change
The marketing landscape got a serious shake-up in 2024. Navigating the shifting sands of AI, retail media, streaming, and influencers takes standout leaders who know their craft, while always keeping...
View ArticleDotdash Meredith CEO Talks Google AI, Adtech Acquisitions, and Unsentimentality
Almost three years exactly after the digital media company Dotdash acquired Meredith Corp. in a $2.7 billion tie-up, the resulting business has finally hit its stride. After a complex, 18-month merger,...
View ArticleHow Streaming Is Navigating Its Mature Era
Streaming has entered its mature era, according to industry experts. During ADWEEK's Mediaweek conference on Wednesday, executives from Paramount Streaming, BritBox, and TelevisaUnivision agreed that...
View ArticleNielsen Gets First-Party Streaming Data Integration Approval From MRC
Today, the Media Rating Council (MRC) approved the integration of first-party live-streaming data into Nielsen's accredited National Television service and renewed accreditations for Nielsen's National...
View ArticleLevi’s, MTV, Coca-Cola, and McDonald’s Among First Brand Hall of Fame Inductees
From Oct. 23-25, marketing leaders from top brands and agencies convened in Banff, Canada for The Gathering 2024. Founded in 2013 by Cult Collective, the three-day summit features speaking sessions,...
View ArticleApple’s Olympics Parody Shows Off Power of New MacBook
A weightlifting competition takes a surprising twist in an Apple ad demonstrating the performance of the M4 chips powering the new MacBook Pro. Created by agency TBWA\Media Arts Lab and directed by the...
View ArticleJai Kibe Joins Chobani as CMO
Jai Kibe is the new chief marketing officer at Chobani, the brand announced on Thursday. Kibe comes from consulting outfit Gartner, where he had been executive partner, CMO advisory. Prior to that, he...
View ArticleMove Over, Beyoncé. Content Is Having Its Own Renaissance
Beyonce is not the only one who can have a renaissance moment. From the rise of interactive storytelling to the democratization of content creation, marketers are doing their best to keep up with the...
View Article5 Takeaways for the Last Weekend of Political Ads
We're entering the final weekend of the 2024 election cycle, which also means that we're entering the final weekend of election-related advertising... at least until the 2026 midterms. Due to the close...
View ArticleResume Rewind: How C2 Montréal CEO Anick Beaulieu Got Hooked on Global Commerce
"From a very young age, I was involved in international commerce, and that's always been a passion of mine," Anick Beaulieu told ADWEEK for video series Resume Rewind, sponsored by entertainment wiki...
View ArticleOvernight Cable News Ratings for Oct. 22-24: Kamala Harris Town Hall Benefits...
Tuesday, Oct. 22 In a close fight for the night's most-watched cable news program, The Five narrowly edged out Jesse Watters Primetime by 2,000 total viewers: 3.642 million vs. 3.640. But Watters was...
View ArticleElection Night 2024: CBS News Shares Its Coverage Plans
It's the end of an era for CBS News as Norah O'Donnell prepares to step down from the CBS Evening News anchor chair following the election. But before she moves on to her broader role at the network,...
View ArticleElection Night 2024 Set Tours: NewsNight to Showcase ‘Dynamic’ Sets
With Election Night rapidly approaching, TVNewser is here to provide virtual visits to some of the network studios you'll be watching on Nov. 5. Check out behind the scenes photos and expert commentary...
View ArticleWatch Kamala Harris on Saturday Night Live
Kamala Harris finally met "Kamala Harris" on the last Saturday Night Live before Election Day. In a long-awaited meet-and-greet, the real Vice President appeared alongside the Studio 8H version, played...
View ArticleTikTok Artists Are Looking at Music Industry Events to Build Their Brands
A growing number of artists aiming to establish themselves in the music industry are turning to TikTok, where a viral song can get the attention of record labels and agents. But TikTok fame can only...
View ArticleHow Walrus Got Celebrities to Donate Time to Win Over Undecided Voters With...
It's difficult to imagine that there are still undecided voters out there, but polls insist that those highly coveted ballot casters are still up for grabs. To try to sway them, agency Walrus teamed...
View ArticleUncommon New York Hires Steve Zaroff as First Strategy Chief
Uncommon Creative Studio New York has its first chief strategy officer, bringing aboard former Johannes Leonardo CSO Steve Zaroff. The appointment comes one year after Uncommon opened a New York...
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