GoDaddy Returns to the Super Bowl After 8 Years
The last time GoDaddy ran an ad during the Super Bowl, Donald Trump had just been inaugurated as president of the U.S. However, the company's decision to return to next year's game was driven by...
View ArticleAbigail Jacobs Joins REI Co-Op as CMO
Abigail Jacobs is the new chief marketing officer at specialty outdoor retailer REI Co-Op. Jacobs' six-plus years at beauty retailer Sephora came to an end in March. Prior to that, she spent more than...
View ArticleThe Election Was 1 Week Ago. Here’s What’s Happened Since.
America went to the polls one week ago today and while experts initially predicted a deadlocked race, a clear winner emerged by the early morning hours. President-elect Donald Trump declared victory at...
View ArticleWeek of November 4 Morning News Ratings: Today Repeats at No. 1 During...
NBC News' Today remained America's No. 1 morning show in total viewers and the Adults 25-54 demo for the second week in a row. This particular feat occurred during the week of the presidential...
View ArticleWeek of November 4 Evening News Ratings: Election Week Boosts All Three...
The first week of November began with a consequential U.S. presidential election that saw President-elect Donald Trump defeating Vice President Kamala Harris. The drama surrounding Election Night and...
View ArticleLongtime Pittsburgh Anchor David Johnson to Retire
Veteran Pittsburgh anchor David Johnson has announced his retirement from NBC affiliate WPXI after 40 years with the station. "I don't know where to begin to thank the hundreds of people I've worked...
View ArticleInfographic: The Rapid Rise and Fall of the Metaverse
Three years ago, the Facebook family of companies changed its name to Meta. The idea, as CEO Mark Zuckerberg explained, was to usher in a new era of the internet where people were "in the experience,...
View ArticleAI Influencers Can Now Rep Your Brand. Should They?
On April 9, social media influencer Miquela Sousa (@lilmiquela) announced her 20th birthday on Instagram to her 2.6 million followers. In fact, it was her first birthday ever. Lil Miquela hit the...
View ArticleFandom Debuts Helix, a Contextual Targeting Solution, to Unlock Unlikely...
Today, the fan platform Fandom, a user-populated library of gaming and entertainment content, unveiled its new contextual targeting solution, Helix. The product uses artificial intelligence and machine...
View ArticleFive Expert Tips for Brand Marketers Thinking of Collaborating with a K-pop Act
Ever since McDonald's rang up double-digit sales increases in 2021 with its BTS Meal, American brands have lined up to do endorsement deals with K-pop stars. Coca-Cola, American Express, Levis, and...
View ArticleOmnicom Media Group, Publicis Groupe, and dentsu Lead Forrester Media Wave...
Omnicom Media Group (OMG), Publicis Groupe, and dentsu lead Forrester's media agency Wave report, released today. The research firm evaluated 12 media agencies, both holding company-owned and...
View ArticleStephen Stock to Join WVUE in New Orleans
Stephen Stock will join New Orleans Fox affiliate WVUE as chief investigative reporter. "Stephen has a proven track record of uncovering impactful stories and a steadfast commitment to truth and...
View ArticleJohn Lewis Christmas Ad Goes in New Direction With Relatable Sister Story
British retailer John Lewis' Christmas ad, long considered the unofficial start of the holiday season in the U.K., goes in a different direction this year by depicting an everyday, familial kind of...
View ArticleLocal Know-How Is Your Agency’s Secret Weapon
Customization has been the buzzword in marketing for years. But there's no amount of data that will make a creative in New York able to speak relatably to consumers in Minnesota. This moment calls for...
View ArticleThis Creative Director Finds Satisfaction in His Rock ‘n’ Roll Collection
Beatlemania was in the air in 1964, but it wasn't until Gary Greenberg saw his school auditorium decked out in Beatles decor for a dance that he realized the phenomenon was bigger than music. "I...
View ArticleBand-Aids Went to the Moon and Are in MoMA’s Collection
There's yet to be a scientific study to prove it, but evidence suggests that Band-Aids aren't just good for cuts--they might help make you famous, too. Consider this. In 1975, the jingle "I am stuck on...
View ArticleThe ‘Valuation Gap’ Has Frozen Media M&A. Here’s How It Thaws.
This year, three separate business-to-business publishers went to market looking to sell their companies, and each received the same dismaying message: Despite having grown their revenues and increased...
View ArticleTarget Debuts Kris, a Modern Santa, as It Shifts Holiday Marketing Strategy
An affable man named Kris is on hand to help Target shoppers navigate their holiday dilemmas. With a twinkle in his eye, he guides people through Thanksgiving turkeys, Black Friday deals, and finding...
View ArticleWhy Disney+ Is Offering Global Holiday Sponsorship for the First Time
Disney is preparing to be a worldwide destination for brands this season, rolling out its first global Disney+ holiday sponsorship offering. For the first time, Disney Advertising is now offering...
View ArticleKetel One Collabs With Patrick Schwarzenegger to Give Brand a Modern Twist
Patrick Schwarzenegger is more than a simple drink slinger in the new Ketel One holiday ad--he's a concierge for his customer's flawless evening, upgrading a dinner reservation, nixing the inclement...
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