McDonald’s Christmas Light Show is an Ode to Spontaneous Drive-Thru Dinners
When you're hungry on the road, the warm yellow glow of McDonald's arches can feel like a beacon of hope to your rumbling stomach. That's the feeling McDonald's is trying to capture in the festive...
View ArticleOpenAI Is Paying Dotdash Meredith At Least $16 Million to License Its Content
The artificial intelligence firm OpenAI is paying the digital media company Dotdash Meredith a minimum of around $16 million per year to license its content, according to public financial documents...
View ArticleNWSL and Google Pixel Score Women’s Soccer Fans With Pitchside Pics
Every sports league wants to build a stronger connection with its fans, but the NWSL helped get more people out to games than ever this year by having its partners at Google put them as close to the...
View ArticleIs K-pop Getting Too Saturated for Brand Sponsors to Get the Attention They...
Those with exceptional memories might recall that in June of 2013, the first leaks from Edward Snowden appeared in the media, Serena Williams won her second French Open, and Man of Steel premiered in...
View ArticleADWEEK and Ad Patina Unpack the Legacy of Vintage Ads
In a world where everything is digital, instantaneous, disposable, and at our fingertips, there is a lot to learn from the craft and care of vintage ads. Nick Federowicz, editor in chief of Watch...
View ArticleSmirnoff Names Troye Sivan Its New ‘Chief Vibes Officer’
Diageo's Smirnoff has kicked off a multi-year partnership with Troye Sivan, putting the Grammy-nominated pop star in charge of keeping its vibes immaculate. The vodka brand's tongue-in-cheek campaign,...
View ArticleBold Moves in Inclusivity and Innovation With MAC Cosmetics
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton sits down with Andre Branch, svp and general manager of MAC Cosmetics North America at The Estee Lauder Companies....
View ArticleAKQA Group CMO Sam Kelly Resigns After 17-Year Tenure
WPP agency AKQA Group is losing its second long-tenured C-level executive in less than a month. On Monday, Sam Kelly, chief marketing officer, announced his departure after 17 years with the agency in...
View ArticlePerplexity Rolls Out Its AI-Powered Ecommerce Experience in the US
Perplexity has unveiled its AI-driven ecommerce feature, 'Buy with Pro,' for its U.S. Pro users. Previously dubbed 'Pro Shop,' consumers can now purchase items directly from Perplexity's app....
View ArticleFood Creator Molly Baz Launches Mayonnaise Brand
Food influencer Molly Baz has launched her own mayonnaise line, called Ayoh. The move marks her entry into the condiment scene--and likely proves less controversial than some of her other 2024...
View ArticleBrendan Carr Picked to Lead FCC for Trump
Brendan Carr has been chosen as the next FCC commissioner by President-Elect Donald Trump. "Commissioner Carr is a warrior for Free Speech, and has fought against the regulatory Lawfare that has...
View ArticleWalgreens Chain Boots Is The Latest Target of Right-Wing Activists
Walgreens U.K. subsidiary, Boots, joins Target and Bud Light as the latest brand to face backlash from far right-wing groups online as DEI increasingly becomes a third-rail issue for brands. The...
View ArticleWpromote Names Tech Exec Andrea Bendzick CEO
Independent media agency Wpromote has hired Andrea Bendzick as CEO, the agency shared exclusively with ADWEEK. She succeeds Wpromote founder Mike Mothner, who will remain on the agency's board of...
View ArticleDrop Your Assumptions: Social Commerce Trends Buck Gender and Age Stereotypes
Think you know what online shoppers want? Think again. Some current ecommerce trends challenge gender and age group stereotypes, a new report from Gale's commerce team found. The survey showed that men...
View ArticleAdtech Firm Criteo Lays Out Its Plan to Win In Retail Media
Criteo wants to make it clear that it's a big player in retail media. During an investor event on Nov. 18, the adtech firm's leadership presented new data and laid out its strategy for winning...
View ArticleThe Heartfelt Rewards of Adoption from Foster Care are Highlighted in New PSAs
Fostering a child is never easy, especially through the teenage years, but a new series of public service announcements from The Ad Council highlight the rewards of caring and love as foster parents....
View ArticleWhy Pepsi Hijacked McDonald’s and Wendy’s Soda Cups
No drink accompanies a cheesy, fatty burger quite like an ice-cold sip of fizzy cola. But since fast-food restaurants are just another battleground in the cola wars, they typically only offer one...
View ArticleAI-Powered Holiday Ad Earns Coca-Cola a Lump of Coal
There's nothing like heading home for the holidays. But if that home happens to be generated by artificial intelligence, controversy is sure to follow. Coca-Cola became the latest major brand on the...
View ArticleWeek of Nov. 11 Evening News Ratings: Viewers Tune out Following Election Night
As normalcy returns to the news networks after an intense campaign and election period, viewer engagement and interest is proving ho-hum. All three evening newscasts delivered mixed results for the...
View ArticleWeek of Nov. 11 Morning News Ratings: Today Repeats at No. 1 for 3 Weeks and...
NBC News' Today has officially completed a hat trick, celebrating three continuous weeks as the No. 1 morning show in total viewers and the advertiser-coveted Adults 25-54 demo. It's the show's longest...
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