ADWEEK’s 2024 Creative Tech Award Winners Use Data as the Beating Heart of...
There has never been more ways to incorporate technology into a campaign, from data analytics to generative AI. But the honorees of ADWEEK's inaugural Creative Tech Awards took the use of these...
View ArticleEXCLUSIVE: Horizon Media Opens A Full-Service Creative Agency
Horizon Media now has a full-service creative agency, with the launch of One Horizon. One of the largest U.S. media agencies and the largest independent agency globally on Tuesday revealed advertising...
View Article2024’s Biggest Adtech Deals Show the Industry’s Shift to Strategic M&A
Adtech M&A has started to pick up the pace in the last few weeks. Third-quarter deal volume was up 118% year-over-year and up 26% quarter over quarter, according to data from Luma Partners, Axios...
View ArticleTotino’s Pizza Rolls Makes Super Bowl Debut as a Prime Time Snacker
Returning to the Super Bowl after more than a decade, General Mills is showcasing one of its top snack brands in the Big Game: Totino's Pizza Rolls. The spot aims to remind fans that Totino's Pizza...
View ArticleOvernight Cable News Ratings Nov. 29-Dec. 2: Hunter Biden Pardon Brings...
Friday, Nov. 29 Live programming was absent during primetime as the networks filled their schedules with re-airing of weekday programming or original specials. Even with that caveat, Fox News still...
View ArticleDavid Ushery to Co-Anchor WNBC News at 6
David Ushery will co-anchor WNBC News 4 New York at 6 starting on Monday, December 16. He takes over for Chuck Scarborough, who will retire from the New York NBC-owned station on December 12....
View ArticleRetail Resilience: Consumer Trends, Tariffs, and the Future of Commerce
In this insightful episode of the Brave Commerce podcast, Sucharita Kodali, vice president and principal analyst at Forrester, returns for an unprecedented third appearance to dissect the current state...
View ArticleDonald Trump’s Meet the Press Interview Scores 3 Million Viewers
Three million viewers tuned in to watch President-elect Donald Trump sit for his first post-election interview with a non-Fox News legacy media outlet over the weekend. According to Nielsen Media...
View ArticleFoot Locker’s Innovative Retail Strategy to Court Sneakerheads
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton speaks with Kim Waldmann, global chief customer officer at Foot Locker. Kim shares how Foot Locker is leveraging...
View ArticleWBFF Reporter Has Live Shot Disrupted by Leaf Blower Protest
If you thought they only showed up when you wanted to sleep in, a Maryland man armed with a leaf blower tried to disrupt the media presence outside the former school of alleged assassin Luigi Mangione....
View ArticleThe Omnicom-IPG Acquisition Looks Like a Good Bet. Here’s Why It May Also Be...
Omnicom's Monday announcement of its plans to acquire Interpublic Group became the latest tremor in the already shaky ground of the agency world. If the deal goes through, it'll create the largest ad...
View ArticleNerdWallet Makes Its Super Bowl Debut, Digging Further into Live Sports
The money experts NerdWallet--who have built a brand synonymous with penny pinching--see the pricey Super Bowl as a good investment, today announcing their first Big Game ad. NerdWallet plans to run a...
View ArticleInside the Eye-popping Numbers of 2024’s Hottest AI Firms
As the artificial intelligence gold rush continues, valuations have soared to dizzying heights. From generative AI models that can write codes to AI-driven search engines that promise smarter answers,...
View ArticleHidden Gems: The 13 Best Ads of 2024 That You Haven’t Seen
ADWEEK recently crowned its 20 best ads of 2024, but this list is different. These are ads that flew under the radar or that you may have overlooked - but that doesn't make their creative quality any...
View ArticlePublicis Groupe Is Taking LePub Global, Starting With New York
Publicis Groupe is taking boutique agency network LePub global, including its initial foray into the U.S. LePub will add to its presence in Amsterdam, Johannesburg, Milan, Mexico City, Rome, Sao Paulo,...
View ArticleMya Holloway to Anchor Weekends for KTVE-KARD in Louisiana
There are more changes happening at Monroe, Louisiana ABC and Fox affiliate KTVE-KARD. On Monday, we told you Jadyn Maloney was named morning news co-anchor at the station while still in college. Now...
View ArticleOmnicom-IPG’s Strong AI Front Could Protect Against a Big Tech Takeover
On December 13, 1996, Miller Beer pulled all its business out of Leo Burnett, literally overnight. Officially, it was about lackluster sales, but rumors abounded that Miller discovered a subsidiary of...
View ArticleKFOR Wins Free Speech Argument with Oklahoma State Department of Education
Oklahoma City NBC affiliate KFOR will be given full access to state education meetings and officials after settling a lawsuit brought against the state department of education. The lawsuit came about...
View ArticleCNBC to Unveil New Streaming Service in 2025
It looks like another linear cable channel is adding a streaming-friendly plus to its name. Variety reports that CNBC will launch CNBC+ in the first quarter of the new year, bringing the...
View ArticleGrocery TV Inks Deal With Hy-Vee to Sell In-Store Ads Through The Trade Desk
The next generation of in-store digital ads are coming to Hy-Vee. The grocery chain has partnered with Grocery TV, an Austin, Texas-based company that has built out a network of digital screens across...
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