New York Times Ends Relationship With Droga5, Adds 72andSunny to Roster
The New York Times has ended its relationship with Droga5 and has added 72andSunny to its creative roster to work on major brand campaigns, ADWEEK has learned. The Times said it does not have an agency...
View ArticleMen’s Grooming Brand Duke Cannon Names Quality Meats Agency of Record
Men's grooming brand Duke Cannon has selected Quality Meats as its creative agency of record (AOR), it exclusively told ADWEEK. The agency will collaborate with the brand's internal team to develop...
View ArticleTicker: CNN to Cover a Basketball GOAT in New Original Series
Top of the Ticker: January 2025 will mark five years since the tragic loss of basketball legend Kobe Bryant. CNN is paying homage to the NBA star with a three-part CNN Original Series that dives into...
View ArticleInfographic: 3 Reasons Why Private Labels Are On the Rise
A few recent events have put private labels, also known as store brands, in a good position for the future. First, supply chain issues during the pandemic led to shortages among big-name brands,...
View ArticleThe AI Firms Helping Publishers Navigate AI in 2024 Signals a Maturing Ecosystem
Tensions have been flaring between publishers and AI companies over content usage in 2024, but some AI-backed startups have emerged to help reconcile these conflicts. From helping publishers navigate...
View ArticleMacy’s Santaland Still Enchants Believers After 163 Years
The holidays have long been the time when American retailers look for a bit of extra help in their stores. Most of the short-term gigs are of the shelf-stocking and checkout nature. And that makes one...
View Article7 Top Creator Partnerships of 2024 That Made a Splash
In 2024, creators took center stage for marketers. Brands began to view them as more than just attention-grabbers. Creators helped develop products, drum up social media buzz, and drive sales....
View ArticlePowerlifting Is Just One Flex for Check My Ads’ Arielle Garcia
Being the director of intelligence for adtech watchdog group Check My Ads means a lot of heavy lifting for Arielle Garcia. She leads research and industry engagement for the nonprofit, "starting the...
View ArticleP.F. Chang’s Fills CMO Post With Ticketmaster Exec Sonika Patel
Asian-fusion restaurant chain P.F. Chang's has appointed Sonika Patel as its new chief marketing officer, it announced today (Dec. 17). As CMO, Patel fills a position that has been vacant since Tana...
View ArticleMaría Rozman Named Senior Director of News for Spectrum Noticias
Maria Rozman has been hired as senior director of News for Spectrum Noticias. Charter said Rozman will help shape the future of Spectrum's Spanish language news programming. She joins Spectrum News...
View Article28-Year-Old Tucson Anchor Ana Orsini Dies Suddenly
KOLD anchor Ana Orsini has died. She was 28. "Last week, we lost a beloved member of our KOLD news team. Ana Orsini was our anchor, a leader of the morning team, and most importantly a great friend to...
View ArticleAgencies Flex Their Creativity With 2024 Holiday Cards
The holidays is a time to give, whether that's a gift to a loved one or to a charitable effort. For agencies, in addition to being a nice gesture, a holiday card is another canvas to show off their...
View ArticleTools of the Trade: Jarron Vosburg of JumpCrew
Tools of the Trade is a feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a...
View Article7 Trends That Shaped the Year in Media
Over the past year, the media industry once again found itself reacting to new technologies, audience behaviors, and economic circumstances. From the growing influence of artificial intelligence to the...
View ArticleHow Agencies Are Giving Back This Holiday Season
Agencies have their own unique ways of celebrating the holidays. Some show off their creative flair with quirky cards and gifts, while others give back to their communities and causes they care about....
View ArticleWirecutter and Google Shopping Partner to Help Procrastinating Gift Buyers
The New York Times' affiliate brand Wirecutter is partnering with Google Shopping to help procrastinating shoppers find last-minute holiday gifts. From Dec. 20 to Dec. 26, Google Shopping buttons will...
View ArticleGoogle Film Celebrates 2024’s Breakout Stars, From Moo Deng to Chappell Roan
Google is celebrating the big surprises of 2024 by dedicating its 14th annual Year in Search campaign to breakout stars, including a pygmy hippo, the personification of anxiety, and Dr Pepper with...
View Article10 Ads That Struck a Cultural Nerve in 2024
For better or worse, people had a lot of feelings about advertising this year. Thanks to social media, advertisers can no longer launch their campaigns into a void, hoping their marketing investment...
View ArticleHinge Fights Dating App Burnout With Serendipitous Love Stories
The real couples featured in Hinge's new campaign share a funny coincidence: All of them unknowingly crossed paths with their future partner in person before connecting on the dating app. Hinge tells...
View ArticleMeet the Incoming Weber Shandwick Collective CEO, Susan Howe
This month, The Weber Shandwick Collective (TWSC) got a new CEO--but it seems like there won't be much of an adjustment period. Susan Howe stepped into the chief executive role at the communications...
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