Willem Dafoe and Catherine O’Hara Serve in Michelob Ultra’s Super Bowl 59 Teaser
Fresh from stealing the show in Beetlejuice Beetlejuice, actors Willem Dafoe and Catherine O'Hara will co-star alongside each other once more for Michelob Ultra's Super Bowl 59 campaign. This time, the...
View ArticleNielsen’s Big Data + Panel TV Measurement Gets MRC Accreditation Ahead of...
Nielsen's big data gets a big endorsement. Today, the Media Rating Council (MRC) announced it completed its accreditation process for Nielsen's big data + panel national TV measurement. This marks the...
View ArticleDeutsch Family Wine and Spirits Names Tombras Media Agency of Record
Deutsch Family Wine and Spirits has named Tombras its media agency of record (AOR), it exclusively told ADWEEK. The account expands an existing partnership between the pair. Tombras is currently...
View ArticleHow Netflix Dropped the Mic With Its New Subscriber Strategy
Netflix had a massive quarter. In its earnings report for Q4, the streaming giant announced its biggest subscriber numbers to date, adding nearly 19 million paid subs, which pushed its numbers to over...
View ArticlePost Malone and Shane Gillis Come Knocking in Bud Light’s Super Bowl Teaser
Musician Post Malone and comedian Shane Gillis have been caught on someone's doorbell cam with a case of Bud Light in tow. At least, that's the story behind the brand's sneak peek of its Super Bowl 59...
View ArticleHere’s the Roundup for the Week Ending January 24
Happy Friday to all who celebrate. In this week's roundup featuring stories we didn't post this week for one reason or another, we see that a veteran journalist has retired and a fellow blogger points...
View ArticleCreator Marketing Platform ShopMy Raises $77.5 Million
Influencer marketing platform ShopMy has raised $77.5 million in a Series B funding round. ShopMy connects creators with brands to facilitate affiliate marketing partnerships. Creators use ShopMy's...
View ArticleNBC News Cuts 40 Employees as Part of Strategy Realignment
TVNewser has confirmed that NBC News trimmed its staff count on Thursday, laying off around 40 people across various departments. According to sources, these cuts affect close to 3% of its...
View ArticleHere’s Your Guide to 2025 Sundance Film Festival Brand Activations and Events
You've come a long way, Sundance. Forty years ago, in 1985, Robert Redford's Sundance Institute assumed control of the fiercely independent U.S. Film Festival held in the Utah ski town of Park City....
View ArticleReport: Abortion Pill Providers Cry Foul Over Actions by Meta
Meta has added a new topic to the list of its recent right-leaning actions, as several providers of abortion pills experienced issues that have been intensifying over the past two weeks, according to...
View ArticleTicker: Norah O’Donnell Signs off From the CBS Evening News
Top of the Ticker: After five years anchoring the CBS Evening News, Norah O'Donnell opened the Eye Network newscast for one last time on Thursday. "This has been an honor of a lifetime to anchor this...
View ArticleCreators Break Down the Problems That Instagram Needs To Solve in Its Big Bet...
Following the 75-day extension for a possible TikTok ban in the U.S., Instagram is aggressively courting top creators. Over the past couple of weeks, Instagram has rolled out a flurry of updates aimed...
View ArticlePoppi Will Advertise During Super Bowl 59
Prebiotic soda brand Poppi has confirmed that it will return to the Super Bowl this year, after advertising for the first time during last year's game. Poppi declined to share further details about the...
View ArticleBill Martin to Retire from KTVU in Oakland
Veteran meteorologist Bill Martin is retiring from Oakland Fox owned station KTVU after 33 years. Martin started working at KTVU in 1992 as the weekend meteorologist. "Over the years, he has become a...
View ArticleParamount Brings Live Shoppable Ads to the NFL Playoffs
Paramount is setting itself up for a big win in the AFC Championship game. Today, the company announced that, for the first time, it's bringing live, shoppable ads to Sunday's NFL playoff matchup...
View ArticleEmpower Tells Customers to Invest Well and Live a Little
Retirement and wealth management firm Empower has a message for its customers: "Get good at money. So you can be a little bad." That's the tagline behind its latest campaign and first work by Goodby,...
View ArticleBosch Super Bowl 59 Teaser Pairs Antonio Banderas With Another Macho Man
What do a refrigerator, Antonio Banderas, and the spirit of Randy "Macho Man" Savage have in common? Ask Bosch, which has made all three the pillars of its debut Super Bowl ad. In a teaser released...
View ArticleMartha Stewart, Charli XCX, and Matthew McConaughey Tease Uber Eats’ Super...
Charli XCX and Martha Stewart sip champagne and take selfies while nibbling on their respective girl dinners. Meanwhile, Matthew McConaughey channels legendary Chicago Bears coach Mike Ditka from the...
View ArticleFormer WABC Anchor Ken Rosato to Help Launch New Jersey Streamer’s AM Show
Former WABC anchor Ken Rosato has joined On New Jersey, a 24/7 livestream news channel, which will begin streaming a local morning news show. Rosato anchored the morning news for New York ABC owned...
View ArticleUnilever Aims to End Odor Taboos With Whole Body Deodorant
Just as the Inuit language has dozens of words for snow, social media users have come up with numerous playful terms for intimate body parts. To name a few: Booty. Peach. Jigglers. Ta-tas. These...
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