Ticker: CNN’s Clarissa Ward Describes Being Detained in Sudan
Top of the Ticker: CNN's chief international correspondent Clarissa Ward and her crew were briefly detained by a rebel militia in the Darfur region of Sudan earlier this month. Ward wrote about her...
View ArticleInstagram, Eyeing Gen Z Push, Poaches YouTube Exec for Top Global Marketer Role
Instagram has a new head marketer. Jake O'Leary has joined Instagram as global head of marketing, Meta confirmed to ADWEEK. He will lead marketing for the Instagram app, Instagram's creators, and...
View ArticleHere Are the Top 10 Halloween Streamers for 2024
While Halloween night is when the ghosts, goblins, and adult-sized Blueys come out to play, the rest of October is for staying inside and binging on scary streaming content. But which streamers deliver...
View ArticleLet’s Talk About the Elephant Stomping in the Room
It has been an epic season for the WNBA. Record-breaking attendance, viewership, and engagement; all signs pointing up and to the right for overdue investment fueling women's sports. In New York City,...
View ArticleAllbritton Journalism Institute Names CRO, Brings Ads to Notus
The nonprofit Allbritton Journalism Institute, which houses the nonprofit political newsroom Notus, named media executive Brad Bosserman as the chief revenue officer of both operations on Thursday. The...
View ArticleLife360 Goes Hilariously Dark in Ads For Its Tracking Technology
If a 9-year-old boy loses his coat--trekking into winter weather wearing only a T-shirt--is it the end of the world? No, but it's the beginning of a bitter smackdown in which Mom accuses Dad of being a...
View ArticleChill Everyone: Coors Light Is Back for Super Bowl 59
Molson Coors is being incredibly chill about bringing Coors Light to Super Bowl 59. It's the third consecutive year of Super Bowl ads for Molson Coors since Anheuser-Busch ended its nearly 35-year run...
View ArticleHow Micah Parsons Gave Bleacher Report Shows an Edge With Sponsors
Warner Bros. Discovery and Bleacher Report saw no reason to draft retired athletes for video podcast insights when some of the greatest sports scholars are still in the game. Micah Parsons was an...
View ArticleKamala Harris Calls Donald Trump a Fascist During CNN Town Hall (Ratings Update)
Update: CNN's town hall was the most-watched program of the evening among all the cable networks with 3.334 million total viewers. It also finished second in the Adults 25-54 demo between 9-10:11 p.m....
View ArticleThe Role of Storytelling in Brand Building With Taylor Morrison CMO Stephanie...
Welcome to another special episode of the Marketing Vanguard podcast recorded at ADWEEK's Brandweek 2024 conference in Phoenix, Arizona. Today, host Jenny Rooney speaks with Stephanie McCarty, CMO at...
View ArticleRevolving Door Agency Moves: Buddy Media Group, Milk Agency, Minds +...
The 2024 ANA Masters of Marketing Conference in Orlando, Fla., is drawing much of the attention in the agency world, but there are still account wins, acquisitions, mergers, and product launches to...
View ArticleResume Rewind: Matty Beckerman Wants to Make Star Wars Shoppable
How does someone's career pivot from running a record label, to running a film company, to image recognition and visual search? IRCODE founder and CEO Matty Beckerman--the latest subject of video...
View ArticleLiveIntent Lays off 35 Employees Following Zeta Global Acquisition
LiveIntent has laid off 35 people, according to a warn notice filed this week with the New York State Department of Labor. The data and identity company was acquired by Zeta Global for $250 million in...
View ArticleThe Business of Being Elvira
As the reigning Queen of Halloween for four decades and counting, Elvira, Mistress of the Dark, is justly celebrated for her goth-tastic fashion sense, quick wit, and enormous... ratings. But her alter...
View ArticleThe Dodgers and Yankees Offer the Global Attention Baseball Desperately Needs
Dodgers vs. Yankees. Los Angeles vs. New York. Ohtani vs. Judge. Hollywood vs. the Big Apple. Evil Empire vs. LaLa Land. Any way you look at it, this year's World Series is more than just a baseball...
View ArticleOld Navy Celebrates the Holidays with Jennifer Hudson’s Debut Christmas Album
There's nothing like home for the holidays, especially if you have singer and actress Jennifer Hudson on hand to host your festive party. Old Navy kicked off its holiday campaign, "Love Is in the...
View ArticleDoug Lezette Promoted to WJAR News Director
Doug Lezette has been named the new news director at Providence, Rhode Island NBC affiliate WJAR. Lezette has been the assistant news director since 2011. He's worked as a news director in Springfield,...
View ArticleGoogle and Microsoft Execs On AI Literacy and Responsible Use
According to Sarah Kennedy, vp of global demand and growth marketing at Google Cloud, "we are in the middle of a revolution" when it comes to the possibilities of AI in marketing. But as corporate AI...
View ArticleHere’s the Roundup for the Week Ending October 25
Happy Friday to all who celebrate! In this week's edition of stories we didn't write up for one reason or another, we see former CBS Newser Jeff Glor may be heading to Buffalo, while an anchor who...
View ArticleMatt MacDonald to Depart BBDO NY
BBDO New York chief creative officer Matt MacDonald is leaving the agency, ADWEEK has learned. A BBDO spokesperson confirmed his departure and said MacDonald had a "great opportunity he couldn't turn...
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