How Nike’s $6 Billion Colin Kaepernick Campaign Put the Focus Back on Big...
The "traditional" agency is dead; data is king; consolidation is the word of the day. You'd be forgiven for thinking ads themselves--and the people who make them--are growing less relevant by the...
View ArticleMarketers Are Putting a New Face on Weed as They Navigate Regulations and...
The ad opens to a group of millennials wandering through the woods, the sun glistening through the trees as they blissfully stroll to a field of flowers. Upon their arrival, a montage reveals the...
View ArticleMissed Brandweek? Check Out the Photos From the 3-Day Event
On Sept. 22 through Sept. 25 at the Omni Ranchos Las Palmas Resort & Spa in Rancho Mirage, Calif., Adweek held its three-day summit, Brandweek--the movement to shape the future of brands. Check out...
View ArticleHuffPost Life Was Redesigned to Be a ‘No BS Guide’
HuffPost relaunched its lifestyle site today to offer a "no BS guide to modern life," said HuffPost editor in chief Lydia Polgreen. The tone of lifestyle websites, Polgreen said, tends to make people...
View ArticlePinterest Added Oracle Data Cloud’s Moat and NinthDecimal as Measurement...
Pinterest announced two new measurement partners Monday morning: Oracle Data Cloud's Moat for viewability, and NinthDecimal for foot traffic. Head of measurement sciences and insights Gunnard Johnson...
View ArticleThe ‘Decentralized Web’ Gets a Shot in the Arm From Tim Berners-Lee’s New...
The gauntlet has been thrown. The same day Facebook announced its latest breach, computer scientist Tim Berners-Lee, who is best known as the inventor of the World Wide Web, announced his latest...
View ArticleHow a Shot of Technology Helps Bring These Bacardi Brands Closer to Their...
For Bacardi brands Patr?n and Grey Goose, innovation is a delicate balancing act. Leveraging technology for technology's sake will do little to enhance the customer journey, explained Lee Applbaum, CMO...
View ArticleCole Haan Goes From Supermodels to Sheep and Alpacas in New Film
In Cole Haan's latest ad, the likes of Karlie Kloss and Christy Turlington Burns are nowhere to be seen. Instead, in a bid to inject a bit of whimsy and humor into its typically fashion-forward...
View ArticleDesign Army Puts Visual Storytelling Above All Else
Arresting imagery with a playful sensibility runs through much of the work from Design Army. The Washington, D.C., creative firm was co-founded by wife-and-husband team Pum and Jake Lefebure, who met...
View ArticleHow Advertisers Are Using Robots to Play With Your Feelings
In the world of beer advertising, emotional attachment is everything. Marketers are often trying to sell consumers feelings--game-day excitement, nightclub cachet, good times with friends--as much as...
View ArticleMichimasa Fujino Came Up With the HondaJet While He Was Sleeping
Michimasa Fujino always knew he wanted to be an engineer. "I wanted to build and design things," he said. "When my parents were starting to build their house, I participated in the design and building...
View ArticleABC Restores TGIF, Betting That Nostalgia Will Woo Families Back to Fridays
TV's nostalgia craze is now extending beyond reboots and revivals like Magnum P.I. and Will & Grace. This Friday, one of television's most famous programming blocks returns: ABC's TGIF, which...
View ArticleSmall and Midsized Businesses Must Capitalize on the Democratization of Digital
While there's a lot of concern about an increasing digital divide between the haves and the have-nots, there's hope for small business in automation. The tools to create, buy and test ads have gotten...
View ArticleBenefit Cosmetics Sets a New Guinness World Record in Honor of National Brow Day
Benefit Cosmetics pulled off a hair-raising stunt that's scored the brand its third Guinness World Record, and this one came just in time for National Brow Day, which is today. The new record is for...
View ArticleWhy ‘Customer Centricity’ Must Be at the Heart of a Marketer’s Strategy
One of the key themes that resonated with marketers at Brandweek last week was the need for brands to be human, or more specifically, empathetic. Data and technology will only take the customer on...
View ArticleWhy Dollar Shave Club Has Gone ‘Sweet’ and ‘Sincere’ in Its New Campaign
Dollar Shave Club, the disruptive grooming startup, isn't for men only. "A lot of our members are women, not a majority, but a meaningful percentage, and for themselves," said founder Michael Dubin at...
View ArticleGoogle Exec Who Helped Build Its $100-Billion Ad Business Is Leaving
Sridhar Ramaswamy, Google's svp for ads and commerce, will depart after 15 years at the online behemoth to join venture capital fund Greylock Partners with Prabhakar Raghavan, vp of Google cloud apps,...
View ArticleT-Mobile Steps Up to the Plate Once Again for Hurricane Victims With #HR4HR
The Major League Baseball playoffs are back, and so is T-Mobile's #HR4HR initiative to raise money for hurricane recovery. Starting Tuesday, the league's official wireless sponsor will donate $5,000...
View ArticlePinterest’s More Ideas Tab Is Now Available to Everyone via Desktop and Its...
Pinterest officially introduced the More Ideas tab that some users began seeing last month. The new tab enables people to explore new recommendations based on ideas they have already saved, and it also...
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